Our beliefs

• Innovation starts with a clear growth strategy that challenges the orthodoxies held by your organization.

• Design thinking is an art and business thinking is a science.  Innovation requires both of these.

• Experimentation is critical: Unchallenged assumptions can cost a lot of money.

• Business value is created from building businesses that generate revenue, not from generating ideas.

• Open innovation is essential for tapping into the capabilities of the 7.8 billion people who don't work for your company.